The Role of Cigars in Networking
Discover how cigars can turn your networking event into an engaging and convivial experience…
Long regarded as a symbol of elitism and power, the cigar has played a central role in networking through the centuries. Historically reserved for private male circles, it has been used as a tool to build relationships, close deals, and strengthen bonds between colleagues. Today, this practice extends far beyond those circles, reaching a wide range of professional sectors and increasingly including women. Developing networking events around cigars makes it possible to move beyond traditional forms of networking and transform the art of networking into a convivial and engaging experience.
What is networking?
In English, “networking” is literally translated as “working on one’s net”. Networking is thus the art of creating and cultivating professional relationships with the aim of expanding one’s sphere of influence. Historically, networks originated in the Anglo-Saxon business world, where affinity groups formed clubs around a variety of interests.
Initially centered on politics in the 17th century, these private societies gradually diversified to include passions such as horse racing, cricket, and cigars. Defined by their exclusivity, they were not places to make new friends, but to reconnect with already established acquaintances. These circles, long dominated by an all-male social world, thus reflected the tastes and interests of an elite.
Nowadays, networking is an essential skill in the business world. This practice makes it possible to expand one’s circle of contacts, discover new opportunities, obtain valuable advice, and share information. In a world where competition is becoming increasingly fierce, networking offers a unique opportunity to stand out. It allows professionals to build direct and authentic connections that can lead to fruitful collaborations and partnerships. Networking should therefore help build lasting relationships based on trust and reciprocity.
Traditionally, networking takes place in formal settings, such as conferences, seminars, and business lunches. However, these classic formats, often seen as rigid and overly formal, sometimes struggle to create the right atmosphere for building genuine connections among participants. That is where cigar events come in.
What role do cigars play in networking?
Enjoying a cigar is a ritual that fosters conviviality. The slowness and patience required to appreciate a cigar provide a setting conducive to exchange and reflection. Unlike a quick conversation over coffee, sharing a cigar means taking one’s time, giving participants the opportunity to relax and talk spontaneously. These shared moments make it possible to build deeper and more authentic relationships, based on trust and camaraderie.
Organizing a networking event around cigars also makes it possible to create an atmosphere of exclusivity. Cigar clubs or private lounges are often meeting places for executives, entrepreneurs, and influential personalities. The elitist dimension of cigars reinforces the idea of belonging to a select circle, which can prove particularly beneficial for expanding one’s professional network.
Moreover, cigars play a social catalyst role. Cigar enthusiasts often share a common passion that can serve as a solid foundation for building connections. Discussing cigar preferences, the origin of the tobacco or manufacturing methods makes for an excellent starting point for conversations and breaking the ice among participants.
The connections formed in this context are often more lasting, because they are based on shared experiences and common interests rather than a simple exchange of business cards. As John Dade, founder of the Cigar Night Business Mixer Group, explains, « with cigars, you can talk about cigars, spirits and sports for the first 30 to 45 minutes, and before you know it, a relationship takes shape […] It may even lead to business discussions ». Cigar networking thus makes it possible to combine the work dimension with a form of shared pleasure, which has the effect of creating an instant bond of camaraderie.
How to organize a cigar networking event?
Creating a cigar networking event requires paying particular attention to the setting. First and foremost, it is important to choose a venue that allows people to smoke comfortably while offering a setting conducive to conversation. For this purpose, cigar clubs, private lounges, or even terraces with a view are preferred options. The venue should provide adequate ventilation and offer a welcoming atmosphere to encourage exchange. Lighting, music, and even the table layout all play a role in creating an intimate ambiance that is ideal for networking.
Clearly, your event should allow participants to sample quality cigars. For example, you could offer a selection of cigars from the same terroir but with different strengths, or, conversely, cigars from different origins but with similar profiles. A varied selection should make it possible to satisfy all tastes while creating opportunities to discuss personal preferences.
In addition, this selection must take into account the cigars’ tasting time. For this reason, it is generally recommended not to exceed three cigars. This allows participants enough time to appreciate each puff while also enjoying breaks to refresh their palate.
To enrich your event, you can also consider inviting a cigar expert or a torcedor to lead a tasting session or a masterclass. This will add an educational dimension to the event, while also providing a common conversation topic for participants. In addition, it can attract attendees who want to learn more about cigars while expanding their professional network.
Finally, a good cigar is often best enjoyed with a glass of whisky, cognac, or rum. So take the time to select drinks that pair well with the cigars on offer. You can also include snacks and dishes that do not overpower the cigar’s flavors, but instead enhance the overall experience.
Conclusion
In recent years, cigar networking events have grown in popularity. By cultivating an informal and friendly atmosphere, cigars help participants feel at ease, making spontaneous and meaningful interactions more likely. By choosing the right setting and pairing your networking event with a cigar tasting, you can boost member engagement and help them achieve their business goals more easily. This new format, which blends pleasure and business, could well become a new standard in the world of networking.
FAQ
Organizing an event around cigars helps create a more relaxed and convivial atmosphere, making it easier to foster genuine interactions. The slow pace of the tasting leaves time for meaningful exchanges and the building of lasting connections.
Although traditionally associated with sectors such as finance or industry, cigar events now extend to a wide range of fields. They are suitable for any setting where building strong personal relationships is crucial.
The goal is to create an environment where conversations begin with light topics such as cigars, then naturally evolve into professional discussions. This helps build relationships on a foundation of trust and camaraderie.
Historically, these events were dominated by elitist circles and male-only socializing. Today, they are opening up to a more diverse audience, attracting people from all backgrounds, including a growing number of women. This evolution brings together professionals from every walk of life while preserving the sense of quality and refinement.
No, it is not necessary to be a cigar aficionado to take part in this type of event. You can simply enjoy the welcoming, informal setting of this kind of event to expand your network. Curiosity and an open mind are the only requirements.